Background
Our client, a well-established print media organization headquartered in Pennsylvania, USA, boasts a reputable history of more than two decades in the industry. The primary revenue source for this organization, known as "The Print Media" for this illustration, was print advertising.
The Problem
As tech giants like Facebook and Youtube began to dominate the social media landscape, advertisers increasingly shifted their attention to digital platforms, and a significant amount of advertising revenue migrated to digital platforms. This paradigm shift caused a disruption in the print media industry, which resulted in many organizations going out of business. Organizations like The Print Media weathered this tumultuous period, but clearly needed a well defined digital strategy to thrive in the new media landscape.
Our Solution
TECHNOLOGIES DEPLOYED
After thoroughly analyzing The Print Media's business model, we proposed several innovative strategies aimed at digitally transforming the company's operational model and revenue streams.
Our proposal included a website redesign for The Print Media to enhance SEO, multimedia advertising, user interface, and analytics. Additionally, we recommended a revamped digital content strategy to better align with the organization's mission, boost engagement, establish a consistent brand voice, and optimize social media and editorial processes.
Website Redesign
The goal of the redesign was to boost SEO, enhance multimedia capabilities, and integrate robust analytics
Digital Content Strategy
A digital content strategy revamp was aimed at boosting audience engagement and optimizing brand voice
Digital Leadership Tools
A suite of digital tools was recommended to improve productivity, customer service, and user experience
The Result
Within four years of implementation, The Print Media successfully evolved from a predominantly print-based organization into a comprehensive multimedia company, providing a suite of print and digital services.
Business Model Evolution
The Print Media successfully evolved from a predominantly print-based organization into a comprehensive multimedia company
Website Traffic
Website traffic skyrocketed by an impressive 800%
Digital Subscriptions
Subscriptions for digital content surged by over 600%
Team Productivity
Team productivity enhanced by a significant 300%
Digital Revenue
Digital accounted for over 50% of the company's total revenue, marking a pivotal shift in The Print Media's business model.
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